Include A List Of
Services That Your Visitors Might Find
If your chosen niche has
a variety of companies providing useful services you might
want to include a list of them on your site. This will help
to build up the content and, if you use appropriate
keywords and phrases, it will also improve the relevance of
your site as far as the major search engines are
Some service providers
have affiliate programs. If this is the case for your
chosen niche it is worth signing up for these programs and
using the affiliate links rather than standard links as
this will help to generate additional revenues for
If you are featuring
links off to a third-party information page, perhaps
describing their service(s), be sure to set your link
properties so that the web page opens in a new window.
Right click the link here
to check out the
property settings - the 'target' should be '_new'.
This ensures that in viewing more information
about any recommended service(s) the visitor
does not leave your site entirely - your site remains
open behind the new window.
you are featuring links to, and/or recommendations of,
particular companies' services, don't be afraid to ask them
for a 'reciprocal link'. This means that in return for your
recommendation of their services, they place a link back to
your web site upon their own site. This is a crucial part
of link-building and can have a marked impact on your
site's ranking in the search engines.